![]() ![]() “From design to usability and functionality, the site should deliver a seamless experience,” Weisnewski stresses. A website needs to be straightforward, easy to use, engaging, and informative - all of which is driven by design.” “User experience is a huge priority for search engines, conversion rates, and keeping a user on the site. Unsatisfying User Experience (UX): “Ultimately, the story and experience must give the user a meaningful experience - one that will trigger the desired action and leave an impression - and therefore impact the bottom line,” explains Weisnewski.“Address SEO best practices and integrate new technologies from online sales to marketing and CMS tools.” When the design is outdated and unsophisticated, users assume your offerings are at the same level,” Weisnewski observes. Design Flaws: “A site needs to be up to date, contemporary, and abreast of current visual design and user experience standards.Brand architecture is a systematic way to present products and services to the outside world and address the needs of different audiences to reinforce user connection and engagement.” The best online experience aligns with all other touchpoints - from in-person experiences to printed communications. “The website is a key touchpoint and a tool that communicates cognitively and emotionally to introduce the organization, reinforce and strengthen existing relationships, and create new ones. ![]() Brand Misalignment: Use customer persuasion insights to evolve your brand and better position your company as an industry market leader.Assess your current online marketing plans and channels, their profit profiles, and how you can improve them as part of your website upgrade. Therefore, positioning and messages need to be updated and infused throughout the website to connect with users,” says Weisnewski. Change in Business Strategy: “If your business strategy shifts, and services or products change, audiences may be different.Mary Weisnewski, Principal of Kite Brand Studio, a Seattle and Washington, DC-based, full-service strategy and design studio, cites four drivers of a website revamp decision: Report: Empowering Employees to Drive Innovation.Solution Center Move faster with templates, integrations, and more.Events Explore upcoming events and webinars. ![]() Content Center Get actionable news, articles, reports, and release notes.Partners Find a partner or join our award-winning program.Professional Services Get expert help to deliver end-to-end business solutions.Technical Support Get expert coaching, deep technical support and guidance.Help Center Get answers to common questions or open up a support case. ![]()
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